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Newly Released Book Shows How Sports Can Improve Any Company's Bottom Line | People

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Newly Released Book Shows How Sports Can Improve Any Company's Bottom Line
People
Newly Released Book Shows How Sports Can Improve Any Company's Bottom Line

 From football, basketball, and hockey to bowling, fishing, and golf – sports of any kind have valuable lessons that can carry over into a person’s business life for positive results. Author Jeffrey Plucker, in his book The Sport of Selling: Highlight Reel uses facts, statistics, strategies, quotes, and information from the world of sports, and translates them into effective approaches any business can implement for improving their sales and bottom line.

In his book, Plucker offers advice like: “Play Your Position. Someone has to block, someone has to run, someone has to pass. You don’t want your quarterback playing middle linebacker. You don’t want your sales person editing contracts. Make sure you have all your employees doing what they are experts at and not other people’s jobs.” And… “Reel them in. Closing is like fishing. Once you have a client hooked, you still don’t have them in the boat. There is a time to keep the line taut and other times to let the fish run. That’s what angling is all about. Closing a deal is the same way. There are times you need to keep them engaged and other times you need to allow them to rest.”

Plucker who has pitched to over 50,000 businesses and well over 100,000 customers attributes much of his success in the sales world to lessons he has learned over the many years he has either participated in sports or been a spectator. A graduate of Auburn University, he played a year with the Men’s Club Soccer Team and any intramural sport he could find a team for.  His love for sports, and soccer in particular, is still a strong part of his life.

When he entered the business world, Plucker found himself using sport strategies either for his own motivation or to create an impetus in people who worked for him. And the approach proved to be extremely successful. So much so that Plucker began to keep notes and organize the information he was using into a business playbook…and the idea for his book was born.

Published by Boutique of Quality Books Publishing Company, the book is available at www.shop.boutiqueofqualitybooks.com as well as through Amazon, Barnes and Noble, Books-A-Million, and booksellers across the country. The book is also available in Kindle, Nook, and iBook formats.

Along with his book, Plucker offers sales consulting strategies and support through his website www.sportofselling.com

 

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